Our Approach
We believe the cause of any marketing problem, regardless of its extent, can be traced back to the brand, the essence of a company. So we seek marketing solutions in branding.
The twofold advantage
Seeking solutions in branding does two things at once: it solves the marketing problem at hand, and it aligns the company's consequent actions, which flow from our research recommendations, with its brand essence. We solve today's problems to provide answers for tomorrow.
A global network
Intricate and complex projects receive expert attention, with carefully selected manpower available for larger engagements.
Contracts are handled cost-effectively. You don't pay for the overheads of keeping unproductive specialised staff on a payroll.
Projects receive concentrated, individual attention, and research can be done on a piecemeal basis according to your needs.
Engagements scale to the brief, so you commission exactly the depth of research a decision requires, no more.
Branding, a research partnership
You cannot compile a brand strategy without solidly founded research. Research and branding go hand in hand: the one informs the other. You build a house, a brand, from the bottom up.
Dr Haydam holds a DTech in research methodology. Dr Steenkamp holds a PhD in branding. Together, that partnership lets Datavision offer the full research and branding package to every client.
For many companies, founding a brand on research is perceived as a costly option. For us it's imperative and non-negotiable, because a strategy built on assumption is a house built on sand.
Tell us the challenge. We'll come back within seven working days with a detailed proposal, no obligation.
Book a consultation →Some of the brands we have worked with
