About Us — Datavision

Research

The full methodological range

The complete range of marketing research methodologies for all consumer, household and corporate markets, combining conventional and unconventional techniques for timeous information wherever it's needed.

Branding

The full branding spectrum

Brand books, target market identification, brand positioning, philosophy, internal mantra, essence and external slogan, plus brand architectural mapping for conglomerates of companies.

ServBRAND

A complete branding solution

We integrate strategic research information and apply our own ServBRAND branding model, among others, to deliver key insights and recommendations and ensure the longevity of your company.

Worldwide

Partnering with life

Datavision is unique in working in association with academia, researchers and specialists worldwide, bringing global perspective to local problems.

The Owner

Dr Norbert Haydam

The Owner

Norbert holds a DTech in the specialisation field of research methodology. In his thesis he recommended the inclusion of the metaphysical research design as a way to collect truthful knowledge (see Innovative Solutions).

As an academic, Norbert has presented several papers at international and national conferences in the field of tourism and marketing. He has published widely in a number of accredited journals and authored four academic textbooks, one of which is in Marketing Research (2018).

+27 82 882 7318 norbert@haydam.co.za

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What drives us

Our Vision

To be courageous in all our endeavours. To find solutions whatever it takes, even if it means treading where few dare to tread.

Our Mission

To provide strategic marketing and branding insights by producing thorough, integrated knowledge through an academic, applied and intuitive orientation.

Plato (c. 427–347 B.C.)

What I do not know, I do not think I know.

'Not knowing' implies that we are always seeking the truth, aware of our actions and reactions, open to criticism and judgment, and unafraid of treading into the unknown with whatever means available.

The company, since 1994.